Luiz Serafim

Luiz Serafim is a seasoned marketing professional with over 28 years of experience in various markets, honed through a successful career at a global diversified company. With more than two decades in Business Unit Manager and Corporate Senior Leadership roles, he has developed strong leadership attributes and coaching skills. Luiz is a renowned speaker, having conducted over 850 seminars on Innovation and Creativity. His international experience and Six Sigma Black Belt Certification further underscore his expertise.

His specialties encompass Communication, Branding, digital transformation, innovation management, eCommerce, end-to-end programs, coaching, six sigma, and agile methodology. Luiz has a track record of significant achievements, including boosting 3M Brand Awareness by over 20% within 4 years and driving a 10% growth in Purchase Rate. Notably, he led the transformation of 3M's digital presence, establishing a digital Center of Excellence and enhancing eCommerce growth through eRetailers. This effort resulted in Brazil's social networks becoming the most significant and engaged community among all subsidiaries.

Luiz's contributions to 3M's innovation reputation have been remarkable, with the company being recognized as the Best Innovator Company in Brazil by reputable organizations. He is the creator of the 3M Innovation Portal and Innovation Talks platform, sharing innovative experiences with thousands of individuals. Additionally, Luiz authored the book 'O Poder da Inovação,' which has been widely adopted in various innovation courses. He implemented a Marketing Planning Process based on McKinsey methodology and established the 3M Marketing Academy in 2013.

His educational background includes studies in Business Administration, Advertising, Marketing, and Psychology at prestigious institutions. Luiz has held key positions such as Head of Brand and Communications, Innovation Management Teacher, Marketing Professor, and various marketing managerial roles at 3M Co. He also served as a Startup advisor, evaluator, Entrepreneurship coach, and Collaborator to Endeavor Brazil, showcasing his diverse expertise in the business ecosystem.