Luisa Fernández is a seasoned marketing and business development professional with over a decade of experience in the technology, gaming, and entertainment industries. She studied education and communication at prestigious institutions in Mexico, including Woodlands Academy and Universidad Anáhuac.

With a track record of success in high-profile companies, Luisa has held leadership roles such as Sr. Business Development Manager Overseas at Huawei Technologies, Marketing and Business Development Manager at Blizzard Entertainment, and Sr. Category Manager - Xbox Games at Microsoft. She is responsible for conducting market research, developing business strategies, negotiating partnerships, creating marketing campaigns, and overseeing sales teams across Latin America. Luisa has genuine interests in gaming, digital media, and technology trends.

Currently, as Head of Gaming Video - LATAM at Meta, a new name given to Facebook in Dec 2021, Luisa leads a team responsible for creating content strategies for gaming creators, publishers, and fans in Latin America. In this role, she utilizes her extensive knowledge of the gaming industry and social media platform to drive business growth, promote brand awareness, and foster partnerships.