Luisa Turrillas

Luisa Alli Turrillas is the Secretary General at the Fundación Instituto Hermes, a role she assumed on July 3, 2023. In this position, she is responsible for coordinating the organization's network of collaborators, managing institutional relations, overseeing communication strategies, and designing content and fundraising campaigns.12

Professional Background

Luisa Alli has a robust background in communication and public affairs. Prior to her current role, she served as the President of Kreab, a communication consultancy, and was the Director of Communication for Ikea in Spain. Additionally, she has held leadership positions such as the President of the Hispano-Swedish Chamber of Commerce and is currently the Vice President of Dircom (the Association of Communication Directors) and a senior advisor to the Confederation of Business of Navarra (CEN) .12

Her career also includes significant experience in journalism, having worked as a journalist for the newspaper 'El Mundo' and as the Director of Communication at Vocento.1

Current Focus

In her role at Fundación Instituto Hermes, Alli emphasizes addressing emerging digital rights issues, particularly in light of advancements in artificial intelligence. She advocates for a technology development approach that prioritizes human adaptation rather than forcing individuals to conform to technological changes.1

Additional Information

Luisa Alli Turrillas is also involved in academia, teaching courses related to corporate and digital communication.3 Her extensive experience positions her as a key figure in shaping discussions around digital rights and technology's impact on society.