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    Luis Zunzunegui

    Executive Director at IDEO // EU Product Delivery and Experiment Lead

    Luis Zunzunegui is the Executive Director at IDEO London, a Global Design Company with a focus on human-centric design.

    With a Master's Degree in Business Strategy and Marketing, Luis has a diverse professional background that includes roles in design, general management, consulting, banking, and telecommunications.

    Passionate about the critical role of design and human understanding in creating groundbreaking businesses, Luis has also launched and managed his technology startup.

    In his spare time, Luis enjoys outdoor hobbies and spending time with his family. He is described as curious, excited about life, and a true believer in making a positive impact.

    As a professional speaker, Luis shares his enthusiasm for innovation, human-centric design, Design Thinking, and customer experience at conferences, industry events, and as a professor at international institutions like IE Business School and IED.

    His educational background includes studying at Nuestra Señora del Recuerdo, Escola Americana Rio de Janeiro, and earning a Master's degree in Business Administration and Management from Universidad Pontificia Comillas.

    Luis has held various roles in organizations such as IDEO, Propelland, GiftyBit, ING DIRECT España, KPN, PricewaterhouseCoopers Consultancy, and T-Online España (Yacom).