Suggestions
Luis Segredo
CEO at Data Travel, LLC
Luis Segredo is a prominent figure in the hospitality technology industry with extensive experience and leadership roles. He currently serves as the Vice Chairman of the Global Technology 100 (T100) at the American Hotel & Lodging Association, a position he has held since January 2024.1 The T100 is an exclusive, invitation-only group comprising the hospitality industry's most influential individuals.1
Professional Experience
Segredo's career in the hospitality technology sector spans several decades. His current primary role is CEO of Data Travel, LLC, where he leads Hapi, a hospitality data streaming and enrichment platform company.1 He has been in this position since July 2017, focusing on removing friction related to data integration in the hospitality industry.1
Other notable positions in his career include:
- Chairman at Aquiva Labs (2018-present)1
- EVP of Strategic Initiatives for Amadeus Hospitality (2016-2017)1
- President of the MTech Division at Newmarket International (2013-2016)1
- President of MTech (1996-2011)1
Industry Involvement
Segredo has been actively involved in industry associations:
- Co-chair of the HTNG Vendor Advisory Board (2018-2023)1
- Member of the HTNG Vendor Advisory Council (2014-2017)1
Education and Personal Philosophy
He holds a BBA in International Finance and Marketing from the University of Miami School of Business, which he completed in 1992.1 Segredo is passionate about family and believes his most important job is to live a life his children would be proud of and want to emulate.1 He enjoys spending time on the water with family and friends and has an interest in flying.1
Professional Approach
Segredo values working with people he likes, considering it sage advice he received years ago.2 He is known for his expertise in software development project management, SaaS sales, and software marketing.1 His long-standing experience in the industry has allowed him to build strong professional relationships, some spanning over 15 years.2
Throughout his career, Segredo has demonstrated a commitment to innovation and improvement in the hospitality technology sector, consistently working to enhance corporate performance and improve people's lives through technology.13
