Luis López

Luis Muñiz López is a highly experienced professional with a strong background in B2C/B2B marketing within various sectors like Consumer Goods, Healthcare, Technology, Automotive, Finance, Telco, and Services.

He specializes in developing and managing data-driven integrated marketing projects with a focus on digital strategies to build leading brands.

With a proven track record in creating and executing marketing campaigns that drive demand, pipeline, and brand preference, Luis excels in managing budgets, optimizing spend, forecasting results, and delivering quantifiable ROI.

His expertise includes leadership, team integration, and development in multicultural and international environments, with a keen understanding of digital innovation.

Luis describes himself as analytical, proactive, empathetic, systematic, efficient, flexible, innovative, collaborative, customer-oriented, and service-minded.

His education includes various executive and specialization courses related to data management, digital business, online marketing, financial communication, and e-commerce.

Having held key positions such as Trade Marketing Manager at Allurion Technologies, CMO/Chief Digital Officer/Data Manager at various healthcare and technology institutions, and Marketing Strategy & Implementation Manager at top advertising agencies working with leading brands, Luis brings a wealth of experience to any organization.

His goal is to continue growing in Marketing & Communications, leading multidisciplinary teams, working on innovative digital projects, with a broad market vision and a focus on data-driven strategies.

He seeks to join a forward-thinking company that values professional development, fosters a digital culture, and emphasizes personal relationships.