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    Luis Moreno

    National Director, Lifestyle and Experiential @ Constellation Brands - Multicultural Marketing - Shopper Marketing - Sponsorships - Experiential - E- Commerce - Beer - CPG - Sneakers by Night

    Luis Moreno is a seasoned marketer with over 15 years of experience in the field, currently working as a beer marketer at Constellation Brands within the national lifestyle and experiential team.

    In his role, Luis collaborates with cross-functional teams to secure the right talent for creative projects, acquire fitting sponsorships for brands, and optimize the asset mix to achieve various KPIs and brand objectives.

    During his time at Constellation Brands, Luis played a key role in developing innovative marketing initiatives such as the Modelo Especial Virtual Reality UFC Fighting Spirit Game, collaborations with notable brands like Diamond Supply and Texas Longhorns, as well as activation spaces like The Gold Lion Bar and Grill at the American Airlines Center.

    In addition to his professional achievements, Luis has a history of entrepreneurial pursuits, including event promotion, establishing a Hispanic agency, and designing and selling sneakers, some of which have gained recognition from media outlets and sneaker blogs in the US and Mexico.

    Luis's motivation and drive stem from his family, including his loving wife and two children. He holds a Bachelor of Arts in English Literature from the University of Arizona and completed a mini-MBA at the Quinlan School of Business at Loyola University Chicago. Luis has held various leadership roles in different organizations, such as Director of Lifestyle and Experiential, Senior Field Marketing Manager, and Account Director, among others.

    Luis Moreno
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    Location

    Dallas-Fort Worth Metroplex