Reforge

Stanford University Graduate School of Business

Stanford University

Universidad Peruana de Ciencias Aplicadas

Tech Entrepreneur

We facilitate connections between NGOs and donors by thoroughly vetting each organization. This ensures that donors can confidently donate and collaborate with trusted NGOs.

LUME

Founder

Joined Kurios.la (YC S21) at the very beginning. First lecturer to join the team. Currently teaching Growth 101, Growth Strategy, Digital Growth Marketing, and Marketplace Management.

KURIOS

Class Lead

Surfer Joe helps everyday investors discover new and alternative investment options easily.

SurferJoe

Co-Founder

Founded on the belief that people innovating is the key to building a better future, Antler partners with exceptional founders across six continents to launch and scale startups that address meaningful opportunities and challenges.

Antler

Founder in Residence

Liveshopping marketplace. Think of Envivu as a mix between TikTok and Amazon.

Envivu

Juntoz.com is an eCommerce marketplace with more than 1K stores.
Recently acquired by Grupo EFE (USD 600M in annual revenue).

Juntoz . com

Board Member

Kurios (YC S21) is a B2B edtech platform that offers cohort-based online training for professionals in LatAm, focused on product management, growth and analytics.

Some of Kurios Customers: Walmart, FEMSA, Mercado Libre, AB InBev, Bancolombia, Scotiabank, etc.

Kurios is backed by Necessary Ventures (Neil Devani), Julian Shapiro - Founder of Demand Curve (YC S19), Alan Rutledge (YC W16), Harvard Management Company, Y Combinator and more.

Head of Growth

Launched the financial vertical (Rappibank) with a USD 12.5M annual growth budget. Performed Cohort Analysis, RFM Analysis, Predictive Analysis, Funnel Analysis (AARRR) - User Acquisition Strategies, Brand Creation, ATL, BTL, Digital Marketing and CLM.

Rappi (YC W16) is an on-demand delivery marketplace and is backed by Softbank, DST Global, Sequoia, a16z and other top-tier investors.

Rappi

CMO at Rappibank

Niubiz

Launched Falabella Marketplace. Built and led the commercial, SAC, SAS, product creation and IT teams; across all categories (Hardline and Softline)
Reached a double-digit share in several categories within the ecommerce business unit.
Coordinated with Legal, Financial, and Accounting dpts.
Oversaw the logistic key performance indicators and adjusted procedures when needed.

Falabella is a multinational chain of department stores and the largest in South America.

Saga Falabella

Head of Marketplace

500 Startups is a global venture capital fund with a network of startup programs headquartered in Silicon Valley. The 500 Seed Program emphasizes digital marketing and customer acquisition, design and user experience, and lean startup practices and metrics. The program takes place in San Francisco, Mountain View, and Mexico City.

500 Startups

Member of Batch 8 - Growth & Product Management

Out of almost 1,000 companies, 12 companies were selected to receive a Seed Investment from 500 Startups. Decompris was one of them.
Decompris was set up to offer shoppers the widest selection of products and brands, provided by tens of partners in LatAm. Decompris was an e-commerce aggregator and an online decision-making process enhancer. 
I was responsible for product development, marketing strategy, and customer acquisition. Led a group of 4 developers, 1 SEO specialist, and 3 content creators.

•	Created a functional product in less than 3 months.
•	Forged partnerships with more than 10 e-commerce businesses.
•	Raised seed-capital from 500 Startups.

Decompris.com

Defined marketing investment size, media mix and customer segmentation to boost user growth. Led the local customer lifecycle management (CLM) department. Oversaw the performance of online acquisition channels (FB, Google, Email Marketing, Push Notifications, etc). Participated in the production of TV campaigns. 

•	Reached 12 million monthly visits.
•	Launched the content marketing channel, resulting in USD 400K savings versus TV campaigns with similar results. 
•	Increased number of users by 4% through the release of new customer lifecycle treatments.
•	Implemented innovative digital marketing strategies to reduce the online user acquisition cost by 53%, from USD 15 to USD 7.

OLX Group

Marketing Manager

Iterated prices considering the demand elasticity in each category. Evaluated the performance of digital marketing products in order to reduce the cost per acquisition. Participated in the production of TV campaigns. Analyzed the NPS for each country in the region and suggested actionable plans. Allocated USD 3.0M-3.5M in TV/radio campaigns and USD 1.0M-2.0M in online campaigns per country per year. 

•	Achieved user annual growth rate of 40% (Mar16/Mar15). 
•	Achieved +10% average weekly user growth in TV campaigns and +5% in online campaigns.

OLX is part of OLX Group, a network of leading marketplaces present in 30+ countries with 20+ well-loved brands including OLX, OLX Autos, Otomoto, Letgo, Property24, and many more.

Growth Manager

Led 4 departments (Partner Support Center, Incubation, Procurement and Seller Operations Development) and 18 direct-reports. 

•	Increased the revenue of more than 300 accounts (+3% of Linio´s total revenue).
•	Developed enhanced operational processes that improved the KPIs of 250 sellers. Return rate went down from 4% to 2.3% of total sales.
•	Improved Supplier Lead Times from 3 days to 2 days and On-Time Shipped KPI from 92% to 95%.

Linio

Head of Partner Development Unit 

Oversaw the commercial and operational performance of more than 1K accounts. Coached long- tail sellers to boost their sales. Coordinated campaigns with the Marketing Department.

•	Increased number of live listings by reaching 60% of each seller´s total assortment.
•	Achieved operational excellence within 2 months (on-time shipped, low returns rate, good NPS, etc.).
•	Converted 50 long-tail accounts into key accounts by improving their operational performance and by boosting their revenue.

Head of Partner Support Center

Launched Linio Marketplace (part of Rocket Internet) and led the growth of this new channel. Defined and adjusted marketplace organizational structure.

•	Prospected, signed and managed over 800 sellers. 
•	Set up the Partner Support Center operation and achieved a response time of less than 24 hours.
•	Created ad hoc processes to boost retailers´ revenue (up to 40X vs first month).

Linio is one of the leading Marketplaces in LatAm. With a presence in 4 countries and offering more than four million products across 60 product categories. Falabella acquired the company.

Led the development of one of the very first transportation solutions in Perú and LATAM. Tripser was a ride-sharing app created with the main purpose of improving the transportation system in LATAM.

Tripser

Attended meetings with potential partners in order to negotiate new deals. Delegated and followed up the new categories deals. Generated sales leads. Trained sales force on latest sales methodologies.

•	Increased monthly revenue from USD 5K up to USD 500K by establishing important partnerships.
•	Captured 80%+ coupons market share by quickly implementing a new sales model.

Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services.

Groupon

Category Manager

Generated the annual income budget. Proposed fleet requirements. Evaluated the viability of new routes and proposed itinerary changes. Created rolling forecasts in order to efficiently allocate resources (mainly airlines and pilots).

•	Increased market share in 8 pp.
•	Increased the number of airplanes from 8 to 13 in order to offer 7 new routes.
•	Improved the passenger load factor from 70% to over 80%.
•	Reached a new record of USD 100M in profits in 2009.

Luis Miguel Rubio