Luis E. Lacouture
Senior Marketing Director - Cardiovascular/Cardiometabolic Strategy - Novo Nordisk
Luis Lacouture is a Strategic Marketing Leader with a proven track record in US and International pharmaceutical markets, specializing in Diabetes and Cardiovascular areas.
His expertise includes Strategic Planning, Product Positioning, Launch Planning, Project & Program Management, Team Building & Leadership, Creative Development, Market Analysis, Competitive Positioning, Business Transformation, and Executive Collaboration.
Luis is an Adjunct Professor at Villanova University Graduate School of Business and an online Adjunct Professor for Post University.
He holds an M.B.A. in Marketing from the University of Pittsburgh Katz Graduate School of Business and a BS in Political Science & Communications Double Major from John Carroll University.
Luis Lacouture has held key positions such as Senior Brand Marketing Director at Novo Nordisk, Marketing Director at Johnson & Johnson, Senior Director at Sanofi, and various leadership roles at Merck and GlaxoSmithKline.
His experience spans across multiple functions such as Brand Management, Product Development, Commercial Operations, and Consumer Healthcare.
Luis is known for his ability to drive transformative change, lead cross-functional teams, build strong relationships, develop talent, and deliver business results through impactful marketing strategies.
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