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Luis Pego
Audience Intelligence and Transformation Director en Tecnológico de Monterrey
Professional Background
Luis Francisco Pego Mora is an accomplished professional with an extensive background in strategy, insights, and audience intelligence. With a career spanning several leading organizations, he has carved out a niche for himself as a transformative leader adept in leveraging data to drive marketing strategies and enhance audience engagement. Currently, Luis serves as the Audience Intelligence and Transformation Director at Tecnológico de Monterrey, where he spearheads initiatives that optimize audience understanding and elevate academic and institutional outreach. His role involves synthesizing advanced analytics to interpret consumer behavior and strategically align marketing efforts with institutional goals, thereby enhancing the overall educational experience.
Luis’s journey into the world of strategy and insights began early in his career when he took on the role of Market Research Junior Manager at Casa José Cuervo. There, he honed his skills in market analytics and consumer insights, setting a strong foundation for his future endeavors. He then moved on to Danone, where he initially started as a Junior Manager in the Dairy division, quickly climbing the ranks to become the Senior Manager for Strategy & Insights at Bonafont and later the Strategy & Insights Director at Danone. His tenure at Danone was marked by innovative approaches to uncovering consumer trends, optimizing product positioning, and steering strategic initiatives that reinforced Danone’s leadership in the market.
Luis’s wealth of experience demonstrates his keen understanding of the dynamics of market demands, positioning him as a sought-after expert in audience insights and strategic marketing.
Education and Achievements
Luis Francisco Pego Mora commenced his academic journey at the distinguished Instituto Tecnológico Autónomo de México (ITAM), where he pursued a Bachelor of Science in Actuarial Sciences. His rigorous education at ITAM, known for its analytical and quantitative rigor, equipped him with a strong foundation in data analysis and statistical methodology, essential for his successful career in strategy and insights. This academic background laid the groundwork for his analytical skills, which have aided him in interpreting complex data sets and making informed business decisions throughout his career.
His professional journey is laced with notable achievements that reflect his dedication and expertise in the industry. At Tecnológico de Monterrey, Luis’s leadership in audience intelligence has been instrumental in transforming how the institution engages with its stakeholders, ensuring a data-driven approach to marketing and outreach. His ability to unite data insights with strategic decision-making has not only fostered institutional growth but also enhanced the educational journey of countless students.
Luis’s prolific career at Danone is also noteworthy. His strategic initiatives and insights have led to significant market growth and the development of innovative marketing strategies that resonate with consumers. He played a pivotal role in shaping the narrative for Bonafont, leveraging comprehensive market research to align product offerings with consumer preferences, ultimately enhancing brand loyalty and market share.
Achievements
- Leadership in Audience Intelligence: As Audience Intelligence and Transformation Director at Tecnológico de Monterrey, Luis has played a crucial role in establishing a culture of data-driven decision-making, enhancing the institution's ability to adapt to the ever-evolving educational landscape. His work fosters deeper connections with students and the community, promoting an enriching learning environment.
- Strategic Growth at Danone: Luis’s contributions as Strategy & Insights Director have significantly impacted Danone’s positioning in the marketplace. His strategic vision and insight-driven initiatives have facilitated enhanced product offerings that align with consumer needs, solidifying Danone's reputation as a market leader.
- Influential Market Research Contributions: Beginning at Casa José Cuervo, Luis’s keen insights and strategic research have laid the groundwork for successful marketing campaigns and product developments that resonate with consumers. His ability to translate complex data into actionable insights has been a hallmark of his professional achievements.
Overall, Luis Francisco Pego Mora exemplifies a fusion of analytical proficiency and strategic foresight, driving success within the realm of audience intelligence and strategic insight.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.