Luigi Tadini

Luigi Tadini is the Co-Founder of The Gathery, a Brooklyn-based creative agency that specializes in brand strategy, event design, and experiential marketing.12 He founded the company in early 2015 alongside his longtime creative partner, Nicky Balestrieri.13

Background and Career

Luigi Tadini's career began in the world of fashion and media. He started as a style consultant for GQ magazine and later became a contributing editor at Town & Country and Harper's Bazaar Brazil.2 In 2009, Tadini joined PAPER Magazine as the leader of their fashion department, where he produced numerous fashion editorials, monthly front-of-book pages, and covers featuring celebrities like Pharrell Williams, Duran Duran, and Mariah Carey.2

It was during his seven-year tenure at PAPER Magazine that Tadini met Nicky Balestrieri, and their creative partnership began to flourish.2 Their first project together was the opening of the Lanvin Flagship with Alber Elbaz in 2009.2

The Gathery

After their time at PAPER Magazine, Tadini and Balestrieri founded The Gathery in early 2015.1 The agency has since worked with some of the world's most prestigious brands, developing a recognizable style and applying their signature narrative-led approach to all their projects.1

The Gathery offers a full range of services, allowing their team of creatives to apply their collective expertise to various aspects of marketing campaigns.1 Their work includes experiential tours, product launches, fashion shows, and video campaigns.1

Achievements and Recognition

Under Tadini's co-leadership, The Gathery has garnered numerous accolades, including features in the Wall Street Journal and New York Times, as well as multiple Clio Awards.1 The agency has produced over four hundred initiatives for various high-profile clients.14

Approach and Philosophy

Tadini's background in editorial work has significantly influenced The Gathery's approach to experiential marketing. He emphasizes the importance of storytelling and applying a curated narrative approach to everything they do.2 This editorial background has provided their team with the unique ability to identify the "red thread" that ties complex marketing stories together.2

Luigi Tadini continues to lead The Gathery alongside Nicky Balestrieri, bringing their creative vision and expertise to the world of brand experiences and marketing.3