Luigi Del Basso

Luigi Del Basso is a seasoned executive and entrepreneur who currently serves as the Chief Operating Officer (COO) and Chief Financial Officer (CFO) at React, LLC, a marketing technology company.13 He joined React in this dual role in 2019, bringing with him a wealth of experience in technology, finance, and business development.2

Professional Background

Del Basso's career is marked by significant achievements in the tech and payments industries:

• Founder of Servebase: He founded Servebase, a global payments processing company that was later acquired by Kalixa in 2014 and rebranded as PXP Financial.1
• Wearable Payments: In 2023, Del Basso founded Wearable Payments, showcasing his continued innovation in the fintech space.2
• React, LLC: At React, he focuses on applying his expertise in payments and privacy to guide the development of proprietary advertising and gaming processes within the "attention economy" framework.1

Expertise and Contributions

Luigi Del Basso is known for his:

• Technical Expertise: He has demonstrated strong technical knowledge throughout his career.1
• Business Acumen: His ability to define, map, and execute core directions for international business ventures from inception has been a hallmark of his professional journey.1
• Innovation in AdTech: At React, LLC, he's been instrumental in raising the bar on fighting ad fraud, applying fintech discipline to adtech challenges.3

Personal Interests

Beyond his professional endeavors, Del Basso has shown a passion for sports:

• Soccer Club Ownership: He owned and served as Chairman of a UK soccer club for 16 years.1
• Youth Development: During his tenure with the soccer club, he developed the largest youth academy in the country.1

Education

Luigi Del Basso is a graduate of the University of Hertfordshire.1

His diverse background in technology, finance, and sports, combined with his entrepreneurial spirit, makes Luigi Del Basso a valuable asset to React, LLC as they work to revolutionize consumer interaction with advertising.4