University of Pennsylvania

Lucy leads ecommerce, digital marketing and customer marketing for the Ann Taylor and LOFT brands within the Knitwell Group, a Sycamore Partners investment. She drives customer growth and operating profitability through product management, ecommerce operations, user experience, media planning and buying, customer relationship marketing, loyalty, credit, advanced analytics and measurement.

Ann Taylor

Senior Vice President, Ecommerce, Digital and Customer Marketing, Ann Taylor and LOFT

Carbon38

Chief Growth Officer

Lucy led the brand's global marketing, communication, content and creative services to drive brand awareness, engagement and affinity and omnichannel sales with direct P&L responsibility of the ecommerce channel. 

Responsibilities included, ecommerce, brand marketing, performance marketing, customer acquisition and retention, social, public relations, partnerships, studio, art production,  editorial and visual presentation.

Club Monaco

Senior Vice President, Chief Marketing Officer

Lucy was appointed President of Thakoon upon acquisition of the brand by Bright Fame Fashion. Lucy transformed a wholesale reliant, traditionally operated luxury business into a direct to consumer, digitally led innovator. Reporting into the Executive Chair, Lucy led and operationalized a new business model to fulfill customer demands of designer created, in season newness that was distinguished by scheduled drops with small run editions across its global ecommerce and offline distribution channels.

Thakoon

President

As Senior Vice President of Ralph Lauren Digital and Ecommerce for the Asia Pacific region, Lucy was responsible for the success of regional digital strategies, P&L management of owned and partner managed ecommerce businesses, and the consumer journey across all digital touchpoints in Japan, Korea, China, Singapore, Malaysia, Australia and New Zealand. Lucy managed teams in merchandising and planning, marketing, finance, product management, technology, operations, customer service and fulfilment.

Ralph Lauren Asia Pacific

Senior Vice President, Digital and Ecommerce, APAC

As Divisional Vice President of Global Digital Marketing and Innovation at Coach, Lucy directed the global digital marketing and media efforts across brand, performance, social and mobile. She guided and provided strategic recommendations on advancing the organization's digital agenda and executed global plans to achieve branding and commercial objectives across its owned, earned, and bought channels.

Lucy Yi