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Lucy Setian
Expert in Digital Transformation and Innovation
Lucy Setian is the Director of Patient Experience Strategy and Solutions in Hematology at Novartis, based in Basel, Switzerland. She has a strong background in digital transformation and health technology innovation, having previously held the position of Director of Digital Transformation at the Novartis Foundation since August 2021. Prior to that, she served as Associate Director of HealthTech Innovation at the same foundation from January 2020 to August 2021.
Her career includes significant roles in various organizations, such as UCB, where she worked as the Lead of Technology Practice and Senior Manager of Digital Services. She has also contributed as an independent innovation expert for the European Commission and has experience in marketing and digital strategy consulting.
Lucy Setian is recognized for her focus on creativity in solving systemic problems and has a range of certifications in project management, agile methodologies, and strategic thinking, reflecting her commitment to continuous professional development and innovation in healthcare.12
