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Lucy Roberts
Partner Marketing - Tech Marketing - Google Cloud
Professional Background
Lucy Roberts is an accomplished marketing professional with a rich and dynamic history in the IT industry. With more than a decade of extensive experience, Lucy has a proven track record of successfully driving growth and revenue through innovative, data-driven marketing strategies. Her expertise lies in partner and channel marketing, where she leverages her deep understanding of strategic alignment and value creation to enhance marketing initiatives for diverse businesses across multiple platforms.
Currently, Lucy serves as the UKI Partner Marketing Manager at Google, where she is instrumental in collaborating with Microsoft to deliver marketing support and growth opportunities to over 450 Microsoft partners in the UK & Ireland. This pivotal role allows her to harness her skills to foster meaningful relationships and optimize marketing processes that yield measurable results.
Lucy's approach to marketing is characterized by her inquisitive nature; she possesses a relentless curiosity that drives her to consistently ask 'why.' This trait enables her to delve deeper into marketing initiatives, ensuring they are not only aligned with strategic goals but also deliver genuine value. Her ability to create high-quality, lead-generating content has set her apart in the marketing landscape and has solidified her reputation as a thought leader in the space.
Education and Achievements
Lucy’s educational background highlights her commitment to personal and professional growth in the marketing field. She studied at several prestigious institutions, including:
- Chartered Institute of Marketing - Level 7 Postgraduate, Marketing Leadership Programme at Oxford College of Marketing.
- Diploma in Professional Marketing Level 6, Marketing at Chartered Institute of Marketing.
- Journalism Single Honours, 2:1 with Honours at the University of Portsmouth.
- A Levels at Itchen College.
- GCSE at Brookfield Community School.
Lucy's academic achievements provide her with a solid foundation in marketing, journalism, and leadership, allowing her to craft compelling narratives and strategies that resonate with target audiences. Her journalism background enhances her ability to communicate effectively, whether through written content, presentations, or stakeholder engagement.
Career History
Over her impressive career, Lucy has held various key positions in renowned companies, accumulating a wealth of knowledge and experience along the way. Some of her notable roles include:
- UKI Partner Marketing Manager at Google, where she manages partnerships and drives marketing initiatives.
- Partner Marketing Manager at Vuzion, where she played a critical role in developing and implementing marketing strategies that bolstered partner relationships.
- Communications Manager at Synamedia, where she honed her skills in crafting engaging communications and strategies.
- Communications Manager and Executive at Cisco, where she was responsible for overseeing communication initiatives that enhanced brand visibility and engagement.
- Owner of LHR Creative, where she provided tailored marketing solutions to businesses, amplifying their outreach and impact.
- Marketing Executive at PhotonStar LED Group plc, contributing to sustainable marketing initiatives.
- Bar Staff at Botleigh Grange Hotel and Venue Attendant at University of Portsmouth Students' Union, where she developed essential customer service and organizational skills.
Personal Interests and Hobbies
Outside of her professional life, Lucy is an avid runner and enjoys engaging in arts and crafts, allowing her to express creativity and maintain a balanced lifestyle. Her love for crime dramas, often enjoyed in the company of her dog, highlights her appreciation for storytelling, which seamlessly translates into her marketing career where narrative plays a crucial role.
Notable Achievements
Lucy Roberts has realized significant achievements throughout her career, which reflect her dedication and passion for marketing. Some of her notable accomplishments include:
- Leading impactful marketing campaigns that have consistently driven revenue growth for partner organizations.
- Establishing herself as a thought leader within the IT marketing community, frequently sharing insights and strategies that inspire others in her field.
- Successfully collaborating with a vast network of partners, fostering strong relationships and creating opportunities for mutual growth.
- Contributing to data-driven marketing practices, ensuring campaigns are well-researched and targeted effectively.
- Mentoring junior marketing professionals, helping nurture the next generation of marketers.
With her extensive experience, compelling educational background, and demonstrated success in the industry, Lucy Roberts is a dynamic force in the field of marketing. Her ongoing commitment to learning and growth, combined with a natural talent for communication and strategy, positions her as a valuable asset to any organization. Lucy embodies a balance of creativity, analytical thinking, and a collaborative spirit that is essential for driving success in today's fast-paced business environment.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.