Lucy Henderson

Lucy Henderson is a highly accomplished and experienced marketing professional with 18 years of experience across the drinks and FMCG industries. She has held senior leadership roles both regionally and globally, driving growth for local and international brands across multiple markets. She has a strong strategic vision, a pragmatic attitude, and a proven record of delivering excellent results in a fast-paced, agile environment. Lucy's strengths lie in creating high-performing teams comprising professionals from diverse cultural backgrounds and leading them to achieve success. She is an LLB graduate from the University of Edinburgh and holds a Professional Diploma in Marketing from the Chartered Institute of Marketing.

As the Marketing Director EMEA Export and Global Duty Free at The HEINEKEN Company and a former Global Marketing Communications Manager for Heineken, Lucy has played a significant role in shaping the brand strategy and driving growth. She has also held several other marketing positions in the company, including Heineken Marketing Manager, Brand Manager for Strongbow and Symonds Founders Reserve, and Brand Manager for Specialty and Premium. Before joining HEINEKEN, she spent several years working at Montpeliers Edinburgh Ltd., where she was the Head of Marketing and Brand Marketing Manager. Prior to that, she worked across various companies as an Events Manager.

Lucy describes herself as a dynamic, action-oriented leader who loves working in a fast-moving, agile environment with people who are passionate about brands and have a curiosity about life. She thrives on innovation, marketing, and creativity and believes that the ability to adapt rapidly is essential in today's market.