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Lucy Henderson
Marketing Director
Lucy Henderson is the Marketing Director at AG Barr Group, having joined the company in 2023. In her role, she is responsible for the brand portfolio and aims to deliver sustainable growth through brand marketing, insight, innovation, trade marketing, and research and development.
Before her tenure at AG Barr, Lucy spent 14 years at Heineken, where she held various leadership positions in marketing and commercial roles, culminating in her role as Marketing Director for EMEA Export & Global Duty Free. She also served as the GB Marketing Director at C&C UK for 20 months prior to joining AG Barr.
Lucy is an advocate for diversity and inclusion and promotes a people-first agenda within the organization. Additionally, she holds a Non-Executive Director position at Cornerstone, a Scottish social care charity that supports individuals with various needs, including learning disabilities and autism.12
