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Lucy Burchell
Head of Digital Strategy & Enablement at Walgreens Boots Alliance
Lucy Burchell is the Head of Digital Strategy & Enablement at Walgreens Boots Alliance, a role in which she focuses on enhancing the company's digital capabilities and strategic initiatives. She has a strong background in digital marketing and content engagement, having previously served as the Global Head of Content and Engagement - Cosmetics at the same organization.1
With over 15 years of experience in strategic marketing, Lucy has developed expertise across various sectors, particularly in healthcare and consumer packaged goods (CPG). Her work emphasizes the integration of digital strategies to drive engagement and improve customer experiences within the retail landscape.1
Lucy Burchell is based in Deerfield, Illinois, and is recognized for her contributions to advancing digital strategies within the retail sector.1
