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Lucille Choi
Design Researcher at Conifer Research
Lucille Choi is a Design Researcher at Conifer Research, where she specializes in applying a customer-centric approach to transform research insights into actionable solutions. Her expertise encompasses user research, service design, and brand innovation strategy, highlighting her proficiency in design thinking practices.23
Choi's role at Conifer Research involves collaborating with a diverse team of professionals from various disciplines, including anthropology, sociology, and psychology, to create innovative strategies and solutions.1 Based in Chicago, Illinois, she actively engages in projects that focus on enhancing user experiences and developing new products.3
Her professional background emphasizes a commitment to understanding user needs and translating those insights into effective design strategies, making her a valuable asset in her field.23
