Luciana Guillaumon

Luciana Guillaumon is a professional with a strong educational background, holding a Bachelor's degree in Social Communication from Universidade de São Paulo and a Specialist degree in Psychoanalysis & Semiotics from PUC-SP.

With a vast experience in brand development and strategy, Luciana has held various key positions within Unilever, a leading multinational consumer goods company. She currently serves as the TRESemmé Global Brand Director, overseeing Global Engagement & LatAm Strategy/Engagement/Innovation.

Prior to her current role, Luciana has demonstrated her expertise in brand management through roles such as the Senior Brand Development Manager for Dove Skin Cleansing globally, Senior Brand Development Manager for Dove Skin Cleansing and Baby Dove globally, and Brand Development Manager for Household Care in Latin America.

Luciana's career also includes strategic positions such as Brand Development Manager for Classics Ice Cream and OOH Strategy Manager in Latin America, Brand Development Manager for Fruttare & Kids Ice Cream Platform in Latin America, and Brand Development Trainee for Fruttare and Dove Skin Care at a global and Latin American level within Unilever.

Her professional journey commenced with internships in Consumer & Market Insights and Public Relations capacities at Unilever and LVBA Comunicação respectively, showcasing her diverse skill set and adaptability in different roles.

Luciana Guillaumon's contributions to the field of brand development and her extensive experience in global engagement and strategy make her a seasoned professional in the consumer goods industry.