Luis Martínez

Luis Enrique Martinez, a seasoned Product Designer and Front-End Developer, boasts an impressive career spanning over a decade. With his expertise in website planning, design, and development, he has successfully supported numerous small and medium businesses in optimizing their online presence.

Hailing from a business background, Martinez possesses a unique ability to discern design decisions that have a tangible impact on a company's bottom line. His extensive experience in communicating with designers, developers, and clients has led to streamlined projects and enhanced collaboration.

One notable accomplishment in Martinez's repertoire includes leading the website redesign of an English as a Second Language school. Through careful analysis of the business strategy, he identified and executed on design decisions that contributed to a remarkable 150% increase in conversion rate. Martinez's strategic approach ensured that the school's key products were prominently showcased, aligning with the established KPI goals and driving business growth.

Educationally, Martinez pursued studies at Universidad Iberoamericana in Ciudad De México. Additionally, he completed a Masters in Design at Unsw, further refining his skills and knowledge in his field.

Throughout his career, Martinez has held various positions that have further sharpened his expertise and expanded his professional network. He has served as a Senior Web Designer at Capital BBQ, providing his creative input and technical proficiency to enhance the brand's online presence. Prior to that, he honed his skills as a Web Designer at proGroupX and TV Azteca, where he garnered valuable experience in designing for diverse industries and audiences.

Martinez's entrepreneurial spirit has also led him to co-found Tres y tres, a venture that showcased his ability to identify market opportunities and successfully bring unique business ideas to life. Additionally, he has served as a Founding Member at Docutepec, contributing to the growth and development of the organization.

Notably, Martinez has showcased his talent in the realm of user experience as a UX Designer at Cómo se Llama, employing his keen understanding of user behavior to create intuitive and user-friendly interfaces. Furthermore, his professional experience extends to business development roles, where he previously served as the BDM iCampus IBERO at Abastecedora Lumen S.A. de C.V., leveraging his comprehensive skill set to drive growth and forge strategic partnerships.

In summary, Luis Enrique Martinez is a highly skilled Product Designer and Front-End Developer with a strong business background. His proficiency in translating business goals into effective design decisions, coupled with his wealth of experience in collaborating with diverse stakeholders, sets him apart in the industry.