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Lucas Vroemen
Head of Expansion & Retail Rocycle
Lucas Vroemen is the Head of Expansion & Retail at Rocycle, a company focused on expanding its presence in the fitness industry. In his role, he is responsible for identifying and securing new locations across Europe, contributing to the company's growth strategy and rollout plans.24
Before joining Rocycle, Vroemen held various positions at Swapfiets, including Head of Operations in Amsterdam and Business Developer, where he gained significant experience in operations and growth management.4 He has a background in political science and is known for being open-minded, disciplined, and committed to his work.12
Vroemen is based in Amsterdam, Netherlands, and actively shares updates about Rocycle's expansion efforts on platforms like LinkedIn.3