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Lucas Cridland
CEO, BMG360
Lucas Cridland is an accomplished professional with a background in Chemistry, having studied BSc in Chemistry at UCL.
He has held key executive roles in notable organizations, including Chief Executive Officer at BMG360, Managing Director at Hudson Bridge within MediaLink, and Chief Operating Officer at Media for Dentsu Aegis Network.
Lucas has also served as the President of Amplifi US, Global Head of Investment, and Director of Trading at different roles within Dentsu Aegis Network, showcasing his extensive experience in the media industry.
His career highlights include leadership positions as General Manager at China Media Exchange (CMX), Head of Business Development at MTV Networks Europe, Director of Television at Walker Media, and TV Buyer at ZenithOptimedia.
Through his various roles, Lucas Cridland has demonstrated a deep understanding of the media landscape, business development, and strategic planning.
With his academic foundation in Chemistry and his professional expertise in media and business development, Lucas brings a unique skill set to the organizations he collaborates with.