Luca Morena

Luca Morena is the Co-Founder and CEO of iCoolhunt and Nextatlas, companies focused on data-driven trend forecasting and marketing intelligence. He co-founded Nextatlas in 2012 alongside his brother, Alessio Morena, in Turin, Italy. The company has established itself as a leader in AI-driven trend forecasting, developing the world's first independent platform for predictive trend detection that integrates big data analytics with cultural insights.13

Morena has a background in Analytic Philosophy, having pursued higher education at the University of Bologna. His work primarily revolves around using artificial intelligence to provide brands and agencies with tools to visualize emerging trends effectively.3 He is also known for his involvement in various speaking engagements related to AI and future trends, showcasing his expertise in the field.2

Under his leadership, Nextatlas has expanded its offerings significantly, including the launch of innovative services like Generate, which utilizes generative AI for trend forecasting.1 The company emphasizes a scientific approach to understanding market dynamics, moving beyond traditional opinion-based methods.1