Luca Mascaro

Luca Mascaro is a renowned designer and serial entrepreneur with over 20 years of professional experience in the industry. He is the CEO and Head of Design at Sketchin Sagl, a strategic design firm based in Switzerland with branches in Milan, San Francisco, and Madrid. In addition to this, Luca is currently one of the partners that is managing the advanced technology practice of the BIP Group. With over 120+ designers, Sketchin is one of the biggest design studios in Southern Europe, working with clients ranging from startups to global brands such as Google, Samsung, Vodafone, Enel, and Swisscom.

Luca is also the Scientific Director of the UX Master at the TAG Innovation School in Milan and has been a professor of UX Design at SUPSI and CSIA in Switzerland, as well as a lecturer at Politecnico di Milano, IULM (Milan), SSSAA (CH). Luca's areas of expertise include experience design, evolution, interaction design, social change, the future of technology, and experience management. He regularly delivers speeches at conferences around the world on these topics.

Luca's educational background includes a Master's degree in Advanced Computer Science from Scuola Universitaria Professionale della Svizzera Italiana and a Diploma in Multimedia Design from Centro Scolastico per le Industrie Artistiche, among others. He is also a former working group member at ISO and W3C and has served as a board advisor in several companies.

Luca's passion for design is reflected in his work, and he believes in molding a world where people can live experiences over their expectations. He has given a TED speech on the power of design in creating spaces that arise superior and meaningful experiences. His focus on Agile practices and flat organization culture has helped Sketchin to evolve from both a philosophical and practical perspective to better fit market needs and embrace change as an evolutive competitive advantage.