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Luca Corsi
Ho maturato una lunga esperienza nell’ambito degli Eventi, delle Sponsorizzazioni, delle PR, dell’Incentive Travel, della Formazione e della Corporate Communication, sempre in un’ottica marketing oriented.
Professional Background
Luca Corsi, a seasoned professional with nearly three decades of experience at Vorwerk Italia, has made significant contributions in his role as Head of Communication and Events. He collaborates closely with the commercial director to execute a myriad of productions that range from intimate gatherings of a few dozens to large-scale events accommodating up to a thousand participants. His expertise is not limited to event planning; he is also the mastermind behind exclusive incentive trips around the globe that exemplify creativity and high standards.
In the realm of corporate and product communication, Luca has proven his mettle in planning media campaigns and defining sponsorship agreements, most notably securing partnerships with esteemed organizations such as Parma Calcio and ACF Fiorentina. His strategic oversight extends to digital and social media, showcasing his ability to adapt and thrive in the evolving landscape of communication. His diverse skill set includes designing training programs for the sales force, managing press office operations, and coordinating public relations. These competencies are an integral part of the realm of Live Communication and marketing communication aimed at both internal stakeholders and external audiences.
Luca is recognized as an extremely hands-on and flexible figure, adept at problem-solving and fully equipped to tackle both operational challenges and specialized content issues. His multifaceted approach to communication allows him to bridge gaps and foster connections within the corporate and event management spheres efficiently.
Education and Achievements
Luca Corsi graduated with a degree in architecture from the prestigious Politecnico di Milano, where he developed a solid foundation that has informed his professional journey. His architectural background allows him a unique perspective on event design and spatial planning, enhancing the overall experience of the events he manages. Beyond his academic accomplishments, Luca is a columnist for a specialist magazine in the events sector, sharing his knowledge, insights, and experiences with a broader audience. Furthermore, he proudly serves as a member and president of juries in the fields of events and communication, cementing his status as an expert and leader in the industry.
Achievements
Luca's track record speaks volumes about his expertise and accomplishments. His long-standing association with Vorwerk Italia has allowed him to not only innovate within the realm of communication but also impart valuable lessons and best practices to aspiring professionals in the field. His role in establishing the partnerships with prominent sports teams such as Parma Calcio and ACF Fiorentina demonstrates his strategic mindset and ability to forge meaningful collaborations.
In addition to his professional work, Luca has played pivotal roles in various organizations, such as serving as a Director at the Divisione Folletto of Vorwerk Italia, where he directed the in-house magazine “Momenti d'Incontro.” His involvement with A.S.C.A.I. and UNIVENDITA signifies his commitment to advancing corporate communications in Italy. Furthermore, his previous role as a jury member for the Best Event Awards (BEA) at ADC Group reflects his expertise and recognition by peers in the market. Each of these positions illustrates his depth of knowledge and unwavering dedication to communication excellence, making him a well-respected figure within the industry.