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Luc Keustermans
CEO at Alligence Communications
Professional Background
Luc Keustermans is an accomplished business leader with a rich history in the IT and communication sectors. Beginning his illustrious career in 1995 as an IT consultant for a leading solution provider in Belgium, Luc quickly made a significant impact on the burgeoning digital landscape of the nation. Just months into his career, he founded ‘Webwise’, one of the first Belgian web agencies, where he played an instrumental role in the development of early-generation websites and online applications, serving notable clients such as the Belgian Government (fgov.be) and the innovative media initiative, ‘Central Station’, led by prominent newspapers ‘De Tijd’ and ‘Vacature’.
His passion for innovation continued with the co-founding of ‘Zirkus’, a dynamic creative platform comprised of 14 startup companies specializing in diverse fields such as advertising, booth construction, music, fashion, imaging, photography, and e-business. Luc's vision further expanded in 1998 when he co-founded the multimedia department of Vintage, providing consultancy and delivering robust online solutions tailored for international brands.
In August 2002, Luc embarked on a new venture by establishing Alligence, a comprehensive communication agency that takes pride in serving both national and international organizations, trade associations, and vital European institutions. Under Luc's expert guidance, Alligence emerged as a leading content, production, and technology consultancy focused on crafting innovative solutions for complex communicative business challenges. Based in Antwerp, the agency has cultivated a commendable reputation, garnering an impressive roster of clients that includes the European Commission, European Parliament, European Food Safety Authority, and major corporations like ExxonMobil Chemical and Weight Watchers.
Throughout his career, Luc has exemplified exemplary leadership as the CEO, shareholder, and partner at Alligence Communications, continually pushing the boundaries of communication and technological advancements in the industry. His dedication to client satisfaction and innovative thinking has positioned Alligence as a trusted partner for organizations navigating the evolving communication landscape.
Education and Achievements
Luc's academic foundation is rooted in the values and knowledge gained during his studies at Vrije Universiteit Brussel, where he honed his analytical skills and developed a nuanced understanding of technology and communication. This education laid the groundwork for his future ventures, empowering him to merge creativity with technology effectively.
With decades of experience that spans various sectors of the business world, Luc's career is a testament to his unwavering commitment to excellence and innovation. He has effectively led Alligence to new heights, earning recognition not only within Belgium but also across Europe for his contributions to communication and digital strategy. His work has significantly impacted several high-profile organizations and European institutions, establishing a legacy that inspires future entrepreneurs and professionals.
His leadership style is marked by a collaborative approach, fostering an environment where creativity and strategic thinking thrive—attributes that have contributed to Alligence's success and its reputation as a go-to agency for comprehensive communication needs.
Achievements
Luc Keustermans' career is decorated with notable achievements that reflect his dedication to his craft and commitment to advancing the world of digital communication. Some remarkable milestones in his career include:
- Pioneering Web Agency: As a founder of Webwise, he was at the forefront of Belgium's digital revolution, helping to shape the early internet landscape and providing essential services to government and commercial entities alike.
- Creative Collaborative Initiatives: Luc co-founded Zirkus, contributing to the creative ecosystem by nurturing several startup companies that showcased innovation in various fields.
- Established Alligence Success: Under Luc’s stewardship, Alligence has grown into a reputable communication agency with a diversified client portfolio that includes several prestigious European institutions and multinational corporations.
- Respected Industry Leader: As the CEO and strategic visionary of Alligence, Luc has built lasting partnerships with prominent organizations and has shaped the communication strategies for numerous high-impact projects across Europe.
Outside of his professional endeavors, Luc is a devoted family man with a passion for music, architecture, literature, and a newfound enthusiasm for golf. His appreciation for culture and the arts complements his professional expertise, allowing him to bring unique perspectives to his work in communication.
Conclusion
Luc Keustermans stands as a prominent figure in the fields of IT and communications, with a track record characterized by innovation, strong leadership, and unparalleled service to a wide array of clients. His commitment to excellence drives not only his company’s success but also contributes significantly to the broader communications landscape. Through Luc's vision, Alligence Communications continues to thrive as a beacon of creativity and technological advancement, shaping the future of communication in Belgium and beyond.
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