Luc Durand

Luc Durand is the Managing Director for Ipsos in Morocco and Algeria, based in Casablanca.12 He was appointed to this position in 2018, overseeing operations and growth for Ipsos in both countries.23

Professional Background

Durand has over 25 years of professional experience in the industry.1 He joined Ipsos in 2011 as President of the Montreal office in Canada.12 In that role, he was responsible for office operations, client relations, and strategy implementation, leading projects for key local and international companies across Canada.1

Before joining Ipsos, Durand held various executive positions in global organizations, including research companies and advertising agencies.1 He was also vice-president at a marketing firm called Bleublancrouge.2

Education and Skills

Durand's educational background includes:

• A Graduate Diploma in Marketing from École des Hautes Études Commerciales (HEC) in Montreal1
• A Bachelor's degree in Mathematics and Economics from the University of Montreal1

He is also a trained actuary and has completed the Society of Actuaries exams.1

Current Role

In his position as Managing Director for Ipsos in Morocco and Algeria, Durand is focusing on using his expertise in strategic marketing to help clients improve their businesses and better engage with target markets.1 He reports to Edouard Monin, CEO of Ipsos in the Middle East and North Africa (MENA) region.12