Luc Dumont

Luc Dumont is a senior executive at Leger, a Canadian market research firm. He currently holds the position of Senior Vice President, Insights.4 Previously, he served as Vice President CPG (Consumer Packaged Goods) at Léger, based in Toronto.15

With over 20 years of experience in qualitative and quantitative research5, Dumont acts as a strategic advisor to Leger's clients, co-leading the Retail and CPG sectors.4 He plays a key role in Leger's Brand Momentum study, which analyzes brand performance across various industries in Canada and the United States.3

Dumont has held several positions at Léger throughout his career, including Vice President Customer Experience and Vice President of Research and Innovation. He is known for his expertise in consumer insights and brand strategy, particularly in the CPG sector.

Dumont is a frequent presenter of Leger's research findings, such as the WOW In-Store & Digital Experience Awards1 and the Brand Momentum study.23 He emphasizes the importance of understanding brand momentum for strategic decision-making and long-term success in competitive markets.3

His LinkedIn profile can be found under the username luc-dumont-caip-74339b6.4