Luana Bumachar

Luana Bumachar is the Chief Marketing Officer (CMO) at Solo Brands, a position she assumed in March 2024.3 With a diverse and extensive background in marketing and brand management, Bumachar brings a wealth of experience to her role at Solo Brands.

Career Highlights

Previous Positions::

• CMO at Beautycounter (September 2022 - February 2024)1
• VP Owned Brands [GM] | Innovation at Grove Collaborative (May 2020 - April 2022)1
• Various roles at Unilever, including:
  • GM eCommerce & Digital Marketing - Beauty & Personal Care US
  • Head of the Beauty & Personal Care Digital Accelerator
  • Head of Brand Innovation, Design Experience & Trends Lab- Personal Care
  • Portfolio Director - Skin Cleansing North America
  • Global Marketing for Lux/Caress1

Expertise and Achievements

Bumachar's expertise spans several areas:

• Digital marketing and eCommerce
• Brand innovation and management
• Consumer trends
• Strategic leadership

At Solo Brands, she has been instrumental in launching significant marketing campaigns, including the "Blunt Marketing" campaign featuring Snoop Dogg, which aims to drive trial of the brand's products, particularly their best-selling smokeless fire pits.2

Education

• Executive Program at Singularity University (2018)
• Bachelor of Arts in Journalism from Faculdade de Comunicacao Social - FAESA - Vitoria ES (1996-2001)
• Business Administration studies at the University of California, Berkeley (1997)1

Languages

Bumachar is proficient in Portuguese, Spanish, and English.1

In her role at Solo Brands, Bumachar is focused on making the company a more consumer-centric brand and driving growth through innovative and disruptive marketing strategies.2 Her approach emphasizes bold, direct, and entertaining campaigns that aim to cement Solo Brands' position as a leading disruptor in the outdoor lifestyle market.2