Louise Felton

Louise Felton serves as the Vice President of Marketing Communications at Qualcomm, a role she has held since July 2021. In this position, she focuses on brand strategy and communication efforts to enhance Qualcomm's market presence and narrative.23

Professional Background

Career Path::

• Qualcomm (2021 - Present): As VP of Marketing Communications, Louise is responsible for leading initiatives that communicate Qualcomm's innovations and brand values effectively.
• Intel Corporation: Prior to her role at Qualcomm, Louise was a Senior Director at Intel, where she led brand strategy and revitalization efforts globally.1
• McAfee (formerly Intel Security): She served as Vice President of Brand, overseeing marketing strategies during a critical transition period for the company.
• Yahoo!: Louise also held the position of Vice President of Brand at Yahoo!, contributing to significant brand initiatives.

Educational Background:: Louise holds a Bachelor's degree in English and Psychology from Pomona College and has completed an Executive Leadership Program at UC Berkeley's Haas School of Business.

Skills and Expertise

Louise is recognized for her strategic marketing acumen, particularly in:

• Brand strategy development
• Campaign creation
• Data-driven marketing insights
• Storytelling and brand engagement

Her diverse experience across various industries, including technology, consumer goods, and entertainment, positions her as a prominent figure in marketing communications.3

Louise's commitment to forging connections between brands and consumers reflects her passion for impactful storytelling and innovative marketing strategies.