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Louise Aston
Wellbeing Campaign Director, Business in the Community
Louise Aston serves as the Wellbeing Director at Business in the Community (BITC), where she focuses on promoting health and wellbeing in the workplace. She is recognized as an award-winning ambassador for health and wellbeing, actively advocating for changes in workplace culture to enhance mental health support and overall employee wellbeing.145
Aston has been instrumental in initiatives aimed at revolutionizing business practices to prioritize employee wellbeing. Her work includes leading campaigns that encourage organizations to adopt more supportive and flexible working environments, thereby addressing mental health challenges in the workplace.45 She often emphasizes the need for courage in challenging the status quo to foster healthier work cultures.24
In addition to her role at BITC, Aston is involved in various discussions and thought leadership activities related to mental health at work, contributing to frameworks that improve mental health support for employees.34 Her background reflects a deep commitment to tackling stigma associated with mental health issues and advocating for systemic change within organizations.5