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Louis Liu
NBA China Global Partnerships
Louis Liu is a professional in Global Partnerships Management at the National Basketball Association (NBA), currently based in Shanghai, China. His role involves managing and developing strategic partnerships that enhance the NBA's global reach and engagement.
Background and Experience
- Education: Louis Liu holds a Master's degree in Finance from the Robert H. Smith School of Business at the University of Maryland, where he was also the former President of the Smith Masters Student Association .1
- Career Path: He has extensive experience across three of the five major U.S. sports leagues, indicating a robust background in sports management and partnership development .24
Current Role
In his position at the NBA, Liu focuses on building relationships with partners that can help expand the league's influence and fan engagement internationally. His efforts are critical in navigating the complexities of global sports marketing, especially in regions like Asia-Pacific .45
Online Presence
Louis Liu is active on LinkedIn under the username louisliuorwadc, where he shares insights related to his work and achievements in the sports industry .23
Highlights
Feb 12 · coliseum-online.com
Emirates-NBA to move forward leaps and bounds - Coliseum