Lou Paskalis

Lou Paskalis is an experienced marketer with a diverse and extensive background in the advertising and marketing industry. He is currently serving as a Senior Strategic Advisor for Brand Demand and GTM at Chalice Custom Algorithms.1

Career Highlights

Current Roles::

• Chief Strategy Officer at Ad Fontes Media (since March 2023)
• CEO and Founder of AJL Advisory LLC (since January 2023)

Previous Positions::

• President & COO at MMA Global (October 2021 - November 2022)
• Chairman of the Global Media and Data Board at MMA Global (March 2020 - October 2021)
• Senior Vice President of Customer Engagement and Media Investment at Bank of America Merrill Lynch (August 2017 - May 2021)
• Various executive roles at American Express, including Vice President of Global Media, Content Development, and Mobile Marketing (2006 - 2013)

Expertise and Focus

Lou Paskalis specializes in:

• Data strategy
• Consent and compliance
• Privacy technology
• Digital media
• Social media
• Search marketing
• Brand safety

He is known for being extremely creative and fearlessly innovative in his approach to marketing and communications.1

Professional Contributions

Paskalis is active in sharing industry insights and participating in discussions about:

• The future of news and journalism
• Advertising industry trends
• Potential breakups of tech giants like Google
• Marketing strategies and innovations

He frequently posts on LinkedIn about these topics, engaging with other professionals in the field.234

Recognition

Throughout his career, Lou Paskalis has received several awards and honors, including:

• Multiple IAB Mixx Awards (Gold in 2008 and 2009)
• Five Effie Awards in three years
• American Express Chairman's Award for Innovation
• Cannes Media Lion - Integrated Campaign (Bronze)

Lou Paskalis's LinkedIn profile (username: loupaskalis) serves as a comprehensive record of his professional achievements and current activities in the marketing and advertising industry.1