Lou Paskalis

Lou Paskalis is an accomplished and innovative communications industry leader who has made significant contributions to the field of digital marketing, mobile marketing, and social media. With a track record for success in product integration, brand and product launch, and consumer promotions, Paskalis has consistently delivered creative and risk-taking solutions that drive results.

Paskalis has held various high-profile positions, including Senior Vice President of Customer Engagement and Media Investment at Bank of America Merrill Lynch and Vice President of Global Media, Content Development, and Mobile Marketing at American Express. He was also the Chairman of the North American Board of Directors at Mobile Marketing Association. He is a sought-after public speaker and IAB MIXX Award judge.

Paskalis's strategic specialties include data-driven marketing, media and communications, content marketing, sponsorship, event marketing, and brand marketing. He has a deep understanding of business development and top-to-top negotiations and has a passion for media and advertising, especially in the advanced TV space.

Paskalis received his BA in Business Management from the University of Notre Dame and later studied MBA in Marketing and Finance at the university's Mendoza College of Business. He is a highly respected and knowledgeable industry leader who has made a significant contribution to the field of marketing and advertising.