Loryn Cole

Loryn Cole is a Staff User Experience Researcher at Twilio Segment, based in the Dallas-Fort Worth Metroplex.1 She is a results-driven professional with a background in digital analytics, marketing strategy, and data storytelling.1

Professional Experience

Loryn currently works as a UX researcher for Twilio Segment, which is described as the #1 customer data platform.1 In this role, she focuses on driving product success and customer satisfaction.1

Skills and Expertise

Loryn has experience with various qualitative and quantitative research methods, including:

• User interviews
• Survey design
• Usability testing
• Heatmaps
• Digital analytics
• Website recordings
• Micro-surveys

Her approach to user research is to find alignment between business goals and real user needs.1 She is known for her willingness to expose significant problems, even when working on smaller projects, and for uncovering insights that can transform a company's perspective on their products and customers.1

Background

Before her current role, Loryn's career history includes:

• Digital Strategist at BuzzShift
• Account Planning Intern at Firehouse
• Social Media/Marketing Intern at UNT Student Activities
• President of UNT Gravitas (UNT's award-winning NSAC Ad Team)
• President and Account Executive/Copywriter at SWOOP Agency (a student-managed advertising and PR agency at the University of North Texas)1

Loryn's diverse experience in marketing, strategy, and research has contributed to her current expertise in user experience research.