Lorrie King

Lorrie King possesses a wealth of experience as a start-up specialist, General Manager, and award-winning Marketer with a strong passion for the beauty industry.

She excels in defining and bringing to life the essence of brands, particularly in the areas of fashion, celebrity, and socio-cultural lifestyle concepts, within a digitally driven framework.

Her expertise lies in identifying consumer behavior insights, staying ahead of global consumer trends, and launching products in various beauty segments such as skincare, wellness, hair care, fragrance, cosmetic, and bath.

Throughout her career, Lorrie has demonstrated success in corporate and entrepreneurial ventures, including building fast-paced digital-first start-ups, leading sales transformations, and driving new product launches.

With a unique blend of financial acumen, creativity, and a keen sense of license management, she values both entrepreneurship and process improvement in her leadership roles.

Lorrie has a track record of creating impactful teams and fostering a culture of inspiration and success within organizations.

She holds an MBA from the University of Pennsylvania - The Wharton School, a BBA from Howard University, and has completed a Digital Marketing Intensive program at General Assembly.

Lorrie King has been involved in various organizations including Caire Beauty (Co-Founder), Science of Beauty Collective (Founding Member), Entrepreneurs Roundtable Accelerator (ERA Cohort 19), SiO Beauty (Advisory Board Member & Former President), Simple Ideas LLC (Founder), Cuvée Beauty (Strategic Advisor), Coty (Former Senior Director & Group Director, Global Marketing), Boots Retail USA, Inc. (Former Vice President, US Marketing), King of Shaves (Former General Manager US), John Frieda Professional Care (Former Senior Global Marketing Manager), and Unilever (Former Global Marketing Manager).