Lorna Whelan

Lorna Whelan is the Director of Localisation at Klaviyo, a role in which she emphasizes the importance of cross-departmental collaboration and alignment within the organization. Her approach to localization involves not only managing language and cultural adaptations but also ensuring that these efforts are integrated with the overall business strategy, particularly in the context of international expansion. Whelan believes that effective localization requires a deep understanding of customer perspectives and the ability to connect various teams to solve common challenges.14

Before joining Klaviyo, Whelan held significant positions in other companies, including Head of Localization at Tripadvisor and roles at Noom Inc. This diverse experience has equipped her with a comprehensive understanding of the localization landscape and the challenges it presents.45 She is also active in discussions around internationalization and product growth, contributing insights on how localization can enhance product accessibility across different markets.2

Whelan's educational background includes studies at the University of Limerick, and she is well-connected within the localization community, with over 1,000 followers on LinkedIn.3 Her expertise and leadership are recognized as pivotal in driving Klaviyo's global localization efforts.