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Lorin Cha
Lead Product Marketing Manager at AT&T
Professional Background
Lorin Cha is a seasoned marketing and information technology professional with nearly two decades of extensive experience in prominent industries such as Financial Services, Mortgage, Investment, Entertainment, Ticketing, and Software. With a diverse skill set that encompasses both technical and business perspectives, Lorin has made significant contributions across various organizations. He has honed a breadth of expertise, ranging from project management, business systems analysis, and product development, to operations and marketing.
Lorin's career is marked by a proven ability to create strategies that not only meet but also exceed project requirements. His effectiveness in leading cross-functional and collaborative teams showcases his strong communication skills, making him a well-respected leader in every team he has been part of. His forward-thinking approach has allowed him to bridge the gap between complex business needs and technology solutions, making him invaluable in any setting.
Throughout his career, Lorin has consistently demonstrated strong critical thinking, analytical prowess, and robust problem-solving skills, which have enabled him to navigate challenges and provide innovative solutions. From leading teams to tackling intricate projects, Lorin has proven time and again that he is a team player with a solid work ethic and core values that resonate throughout his professional journey.
Education and Achievements
Lorin's educational background is equally impressive and lays the foundation for his successful career in marketing and information technology. He pursued a Bachelor's degree in Computer Information Systems at Arizona State University, where he also attained a minor in Chinese (Mandarin). His keen interest in advancing his knowledge led him to obtain an MBA from Pepperdine University's George L. Graziadio School of Business and Management. This combination of technical knowledge and business acumen uniquely positions Lorin as a leader in the industry.
Career Highlights
Lorin has held numerous positions at leading organizations. At AT&T, he excelled in roles such as Lead Product Marketing Manager, where he was instrumental in shaping marketing strategies that aligned with the company's broader objectives. His tenure as Lead in Video Acquisition Strategy and Lead Marketing Manager at AT&T further solidified his expertise in driving successful marketing initiatives.
Prior to his work at AT&T, Lorin served as a Senior Marketing Manager and Project Manager at DIRECTV, where he led comprehensive marketing campaigns and projects that significantly impacted the company's bottom line. His role as UAT Project Lead at DIRECTV demonstrates his capability to oversee user acceptance testing, ensuring product releases met quality standards.
Lorin also contributed his talents as a consultant through Lorin Cha Consultancy, guiding organizations to optimize their business operations and marketing strategies. His technical proficiency as a Technical Project Manager at IAC/Ticketmaster and as a Senior Business Systems Analyst at The Walt Disney Company positioned him as a valuable asset in the technology domain.
In addition to this, Lorin’s early career included significant roles at Countrywide Financial Corporation, where he served as Manager of Application Support, and as a Programmer Analyst, contributing to crucial projects that shaped the organization's technology framework. His experience at Dimensional Fund Advisors and NBC also provided him with a solid grounding in analytical and technical aspects of various projects.
Legacy of Leadership
Beyond his roles within these corporations, Lorin co-founded One Life Communications Inc., showcasing his entrepreneurial spirit and commitment to innovation. Additionally, his impactful service as an IMLP at GE Capital and as a Manufacturing Technician at Intel Corporation has equipped him with a deep understanding of operational efficiency and technology.
Closing Thoughts
Lorin Cha is a refreshing blend of a visionary leader and a dedicated team player, with a rich background that features a deep understanding of both the marketing landscape and the intricate workings of technology. His ability to evaluate business needs, coupled with his passion for bridging technology with effective marketing strategies, positions him as a leader who is well-prepared to tackle the challenges of the evolving business landscape. As Lorin continues to break new ground, his multifaceted skill set and unwavering commitment to excellence promise to drive ongoing success in all his future endeavors.
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