Lori Weir

Business and People Builder

Lori Weir is the CEO and Co-Founder of Four Eyes Financial, a financial technology (FinTech) company headquartered in the Saint John region of New Brunswick, Canada.1 2

Professional Background

Lori has over 30 years of entrepreneurial experience.5 Prior to founding Four Eyes Financial, she was the managing partner of two successful consulting firms, where she spent 20 years helping some of Canada's most profitable companies align processes and behaviors to drive positive client experiences and superior financial results.3

Four Eyes Financial

Lori co-founded Four Eyes Financial in 2015 with Kendall McMenamon, who serves as the company's CTO.2 3 The company develops regulatory compliance software for wealth management businesses, with a focus on:

Checking the suitability of investments
Helping back offices open and manage client accounts
Providing an information-sharing and communication platform for advisors and clients

Under Lori's leadership, Four Eyes Financial has grown significantly:

The company now has 40-50 employees, with the majority based in New Brunswick.1 2
They serve nine different broker-dealers and large financial institutions.2
Four Eyes Financial has received several industry recognitions, including being named Canadian RegTech Company of the Year in 2022.3

Leadership Philosophy

Lori is known for her focus on three key aspects of growing a business:

Leadership
Revenue Generation
Process Improvement4

She is passionate about creating shared understanding and removing friction points from processes to produce results.3 Lori also emphasizes the importance of mentorship and building relationships in entrepreneurship.1

Community Involvement

Outside of her professional work, Lori has been involved in various community initiatives:

She is the past chair of ALS Canada.3
Lori has participated in volunteer efforts in Latin America.3

In summary, Lori Weir is a seasoned entrepreneur and business leader who has successfully built and grown a FinTech company in Atlantic Canada, with a focus on innovation, talent development, and community impact.