Lori Braden

Lori (Ward) Braden is an expert marketer, brand champion, and corporate storyteller known for her exceptional skills in building relationships, increasing awareness, sales, and customer loyalty.

With a strong background in traditional marketing techniques and modern strategies, Lori excels at merging marketing and technology to drive results by analyzing data and devising effective strategies.

Lori's specialties include Vice President of Strategic Marketing, leadership, coaching, marketing/branding, strategy development and execution, internal/external communications, CRM/AMS strategy, data analysis using PowerBI, multi-channel and inbound marketing, SEO, Google Analytics, public relations, promotions, copywriting, web and social media management, digital advertising, and project management.

She pursued a BA in Communication from La Salle University and also attended West Catholic High School.

Lori has held significant roles at Pennsylvania Institute of CPAs (PICPA) including Vice President of Strategic Marketing, Branding Specialist, and overseeing Web & Social Media and Promotions. Previously, she served as Manager of Marketing & Conference Planning, handling Promotions, Communications, and Financial Industry at PICPA. Additionally, she worked as a Marketing Communications Specialist at Strategic Management Services (SMS), focusing on Communications, Copywriting, Exhibit Sales, and Promotions.