Lori Smith

Lori Smith boasts a rich history of twenty years in marketing, analyst relations, and communications, demonstrating expertise and proficiency in her field.

Her robust experience across various facets of the marketing landscape has equipped her with a well-rounded skill set and a comprehensive grasp of marketing strategies.

Noteworthy attributes that define Lori include a forward-thinking and strategic approach to marketing and communications, adept program management from inception to fruition, and a knack for maintaining a broad perspective to ensure cohesive program integration and alignment with corporate goals.

Lori Smith pursued her B.Comm in Marketing from the esteemed University of Ottawa / Université d'Ottawa, laying a solid educational foundation for her career.

Throughout her professional journey, Lori has held pivotal roles at reputable organizations, including Product Marketing at Trend Micro, Industry Analyst Relations at Trend Micro, Marketing Communications and Analyst Relations at Kinaxis, PR Manager at Kinaxis, Manager of Corporate Communications at JDSU, Corporate Communications Officer at JDSU, Business Development Intern at National Research Council Canada - Microstructural Sciences Institute, Investor Relations Associate at JDSU, and Market Researcher at Equinoxe Marketing, showcasing her diverse experience and adaptability.