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Lori Reeves
Senior Marketing Manager at Cox Automotive Inc.
Lori Reeves is a Digital Marketing Lead with a strong track record in developing and implementing online and offline marketing strategies for diverse industries such as Financial Services, Government, Travel, Health & Beauty, CPG, Insurance, and Home & Business Security. She excels in planning and executing media spend for various client portfolios, including Direct Response, B-to-C, and B-to-B segments. With a focus on Omni-Channel Media, Lori is skilled in creating comprehensive strategies across different devices and channels like Paid Search, Display, and Paid Social. She is experienced in utilizing multi-touch-attribution (MTA) platforms, having been recognized for her contributions with awards such as the 2016 Digital Drum Award for Best Attribution Solution. Collaborating closely with Conversion testing experts, she has developed effective plans for testing landing pages and creatives to enhance performance.
