Lori Paradowski

Lori Paradowski is an accomplished business strategist and marketing professional, having worked in various capacities at Nielsen for several years. Her experience includes serving as SVP of Professional Services, VP of Client Engagement, VP of Nielsen Neuro Client Service, and Group Client Director. Before joining Nielsen, Lori held several leadership roles, including Senior Account Director at Nielsen and Southeast Region Promotion Planning Manager at Keebler Company. She is a graduate of the University of Illinois, where she earned her Bachelor of Business Administration in Marketing. Lori is an expert in client engagement, business development, and market research. She is driven by a desire to help companies navigate the constantly changing business landscape and make data-driven decisions that positively impact their bottom lines.