Lori Marion

Lori Marion is the co-founder and CEO of Fade Technology Solutions, a San Francisco-based startup that specializes in shoppable video technology. This innovative platform allows viewers to purchase products they see in video content directly from their screens, thereby enhancing the shopping experience while watching television or streaming services. Marion and her co-founder, Michelle Perkins, developed this technology to streamline the purchasing process for consumers who often search for products during their viewing experiences.12

Professional Background

Lori Marion has over 20 years of experience in brand strategy and product management. Before founding Fade, she held significant roles at major companies including PayPal, Wells Fargo, Electronic Arts, and Sony. Her expertise spans various sectors, particularly in fintech and consumer finance14 .

Fade Technology Solutions

Under Marion's leadership, Fade Technology Solutions aims to revolutionize how consumers interact with advertisements and products during video content. The technology integrates shoppable tags that appear at strategic moments in shows or ads, allowing users to click and add items to a universal cart for later purchase. This approach not only benefits consumers by providing a direct path to purchase but also offers retailers a new avenue for exposure on large screens.13

Recognition and Initiatives

In 2022, Marion and Perkins participated in the Comcast NBCUniversal LIFT Labs Accelerator, which supports startups focused on immersive technology. This program has provided them with valuable connections and resources to further develop their business model and expand their reach within the entertainment industry.23

Marion's commitment to innovation in the tech space, particularly as a member of an underrepresented community, highlights her role as a leader in the evolving landscape of shoppable media.2