Lori Lancaster

Lori Lancaster is the Executive Director of Basketball Nova Scotia, a position she assumed on January 3, 2023.3 With nearly two decades of experience in communications and marketing, Lancaster has worked across various sectors including private, non-profit, and government organizations.2

Professional Background

Lancaster brings a wealth of experience to her role at Basketball Nova Scotia:

• Communications Expert: She has extensive experience in communications and marketing, spanning almost 20 years.2
• Multi-Sector Experience: Her career has included work in private sector, not-for-profit, and government organizations.2

Basketball Career

Lori Lancaster has a strong connection to basketball:

• Former Player: She was an all-star player at the University of Prince Edward Island.3
• Coach: Lancaster has experience as a coach, which adds to her understanding of the sport from multiple perspectives.4

Current Role

As Executive Director of Basketball Nova Scotia, Lancaster:

• Oversees the organization's operations and strategic direction.
• Works closely with other key staff members, such as Emma Duinker, the Manager of Sport & Technical Programs.1
• Is involved in various initiatives, including the recent launch of a wheelchair basketball development program.5

Personal

Outside of her professional life, Lancaster describes herself as a:

• Mother and wife
• Sports fanatic
• Alumna of both UPEI and MSVU
• Wine enthusiast4

Lancaster's combination of professional experience, basketball background, and personal passion for the sport makes her well-suited for her role in leading Basketball Nova Scotia.