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    Lori-Jean Collins

    Commercial Leader | Resort Expert | Passionate Hotelier

    Lori Collins is a seasoned professional with over a decade of experience as a Director of Sales & Marketing within the hospitality industry, specializing in resorts.

    As a commercial leader at the Shangri-La Group, Lori excels in driving revenue growth, enhancing customer satisfaction, and executing strategic commercial strategies for luxury properties in Oman and across the Middle East and Asia.

    Passionate about creating unforgettable experiences, Lori is dedicated to fostering excellence and innovation while nurturing talent within her team.

    Leveraging her expertise, Lori has a strong track record of surpassing targets, negotiating successful outcomes, and orchestrating impactful events and campaigns that elevate brand awareness and reputation.

    In addition to her role at Shangri-La, Lori has held key positions at prestigious resorts and organizations, showcasing her versatile skill set and industry knowledge.

    Educationally, Lori studied at Randwick Girls High School, setting a solid foundation for her professional journey.