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Lori Barrett
Managing Director at Rotor Bike Components
Lori Barrett is the Managing Director at Velo Premiere, a company that focuses on sales and marketing support for cycling brands in North America. She has been in this role since April 2022, following her tenure as Managing Director at Rotor Bike Components, where she played a significant role in promoting innovative cycling technologies, such as oval chain rings and hydraulic drivetrains.146
Background and Experience:
Lori Barrett has extensive experience in the cycling industry, having transitioned from competitive racing to management roles. Before joining Velo Premiere, she worked with Cliff Bar, managing event and athlete sponsorships. Her career reflects a deep commitment to enhancing cycling efficiency and performance through technology.13
Education:
Barrett holds a degree from The University of Texas at Austin, which has contributed to her expertise in business management within the cycling sector.25
Current Focus:
At Velo Premiere, Lori is responsible for launching sales and brand support activities for various cycling brands, starting with Rotor Bike Components. Her leadership is aimed at expanding the reach of innovative cycling products across North America.36
