Lori Barrett

Lori Barrett is an accomplished professional with a strong background in the sports and cycling industry.

She holds a Bachelor of Arts (BA) in Dance from The University of Texas at Austin and a Master of Education (MEd) in Curriculum & Instruction from Texas State University-San Marcos.

Lori has curated an impressive career trajectory, having served in various pivotal roles in renowned organizations.

Currently, she thrives as the Managing Director at Velo Premiere, showcasing her exemplary leadership and management skills.

Prior to her current position, Lori held the title of Managing Director at Rotor Bike Components, where she demonstrated her strategic vision and business acumen.

Her expertise in business development was honed during her tenure as the VP of Business Development at Rotor Bike Components.

Lori also excelled as the Domestic Sales Manager at Reynolds Cycling, showcasing her proficiency in sales strategies and market insights.

Her experience extends to holding the role of Principal, Special Agent Sport Sales at Pearl Izumi, where she showcased her strong negotiation and sales skills.

She also gained valuable experience as an Independent Sales Rep at Louis Garneau Sports, refining her networking and client management abilities.

Furthermore, Lori served as the Lead Marketing Rep at Clif Bar & Company, where she demonstrated her marketing prowess and creativity.

With a diverse skill set and a proven track record of success, Lori Barrett stands out as a highly accomplished professional in the sports and business realms.