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Lori Aulfinger
Vice President - BRAND Services (Media, Brand Assets, Consumer Listening) at Procter & Gamble
Professional Background
Lori Aulfinger has carved a remarkable career at Procter & Gamble (P&G), a global leader in consumer goods, where she has assumed various pivotal roles that have greatly influenced the way the company understands its consumers and shapes its brand offerings. Currently serving as the Vice President of BRAND Services, Lori oversees critical areas such as media, brand assets, and consumer listening initiatives. In this capacity, she champions the development and implementation of strategies that ensure P&G stays ahead in a competitive marketplace, fostering a comprehensive understanding of consumer behavior that drives business growth.
Lori's impressive trajectory at P&G began with her role as Manager of Consumer Insights in the Beauty Care sector. Here, she honed her analytical skills and cultivated an understanding of consumer needs and desires, a foundation that would serve her well throughout her career. She later took on management positions focused on various facets of consumer insights, including Male Grooming, Deodorants, and Household Needs. Lori's ability to synthesize complex data into actionable insights has made her a key player in P&G's strategic planning and market responses.
As she progressed to Senior Manager roles, Lori became integral to the Gillette integration strategy within the Male Grooming category, demonstrating her versatility in handling multifaceted projects that span various brand portfolios. Her leadership continued to shine as she advanced to the role of Associate Director for Consumer Insights in the North America Market Strategy & Scale, where she led large-scale initiatives that shaped P&G's approach to market entry and consumer engagement.
Lori's commitment to excellence and impact within the organization is further evidenced by her contributions to the Retailer and Shopper Insights & Analytics team, where she developed strategies that harnessed deep consumer understanding and took retailer relationships to new heights. Her career at P&G reflects a significant blend of strategic insight, data literacy, and consumer empathy, all of which are crucial in today's fast-paced consumer goods environment.
Education and Achievements
Lori attended Miami University, where her studies laid a solid foundation for her subsequent career in analytics and consumer insights. While specific details of her degree are not disclosed, the knowledge and skills acquired during her educational journey have undoubtedly played a vital role in her professional accomplishments.
Over the years, Lori's contributions to Procter & Gamble have not gone unnoticed. She has been part of various high-impact projects that have driven brand success and consumer satisfaction, ensuring P&G maintains its standing as a trusted name in households across the globe. Whether leading the charge in market analysis or engaging in brand innovation discussions, Lori's insight has been pivotal.
Achievements
Lori Aulfinger's career at Procter & Gamble is marked by numerous key achievements that underscore her expertise in consumer insights and brand strategy. She has held an impressive array of positions that have allowed her to build a robust understanding of consumer behavior, brand equity, and market dynamics. Her work has not only influenced internal business strategies but has also ensured that P&G continues to resonate with customers worldwide.
As Vice President of BRAND Services, her current role signifies the trust and confidence that P&G has in her ability to lead and innovate. By overseeing significant elements of media strategy and consumer listening, she is at the forefront of shaping how P&G communicates with its consumers, reflecting the company's commitment to understanding its audience's evolving needs.
Throughout her journey, Lori has demonstrated exceptional leadership and strategic foresight, driving key initiatives that ensure the brands under Procter & Gamble resonate with consumers and stand out in a crowded market. Her career exemplifies a commitment to continuous improvement and an unwavering focus on delivering value, both to consumers and the company.
In conclusion, Lori Aulfinger is a leader whose expertise in consumer insights and brand strategy is marked by significant contributions to Procter & Gamble. Through her dedication and strategic thinking, she continues to influence the landscape of consumer goods, exemplifying how understanding hearts and minds creates brands that customers trust and love.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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