Lorena Díaz

Lorena Poza Díaz is the Head of Communication, Marketing, and Sustainability at Bizum, a popular mobile payment application in Spain.12 She has played a significant role in building and scaling the Bizum brand, helping it become a widely recognized and used service with over 26 million users.1

Lorena has been instrumental in creating Bizum's distinctive brand personality, which stands out in the complex banking sector. Under her leadership, the marketing team has developed a unique, relaxed tone that differentiates Bizum from other financial institutions.1

Some key aspects of Lorena Poza Díaz's work at Bizum include:

1. Overseeing the company's communication strategy
2. Managing marketing initiatives
3. Implementing sustainability efforts
4. Developing Bizum's brand identity and tone of voice
5. Addressing challenges and opportunities in the mobile payment sector

Her LinkedIn profile indicates that she is based in the Madrid area and has over 500 connections on the platform.2 Lorena's work has contributed to Bizum's success in becoming an integral part of daily life for millions of Spaniards, facilitating easy mobile money transfers and payments.