Lorena Flores

Lorena Flores serves as the Senior Community Audience Strategist at The Dallas Morning News, where she focuses on engaging and growing readership, particularly among second and third-generation Hispanics in the Dallas-Fort Worth metro area. With a rich background in journalism spanning over 20 years, she has made significant contributions to both online and print media.

Professional Background

• Current Role: Senior Community Audience Strategist at The Dallas Morning News.
• Previous Experience:
  • Worked in various capacities within the news media, including as an Audience Strategy Editor at The Washington Post.
  • Held roles that emphasized audience engagement and data analysis, including Communications Director for the International Center for Journalists.
  • Began her career as a reporter for El Observador in Uruguay.

Education and Recognition

• Education: Holds a master’s degree in Digital Journalism from the University of Maryland.
• Awards: Recognized as the Dallas Morning News Digital Innovator of the Year in 2022.

Community Engagement

Flores is actively involved in initiatives aimed at enhancing representation and inclusivity in journalism. She is a member of the DFW Chapter of the National Association of Hispanic Journalists (NAHJ) and has participated in leadership programs focused on serving diverse communities.

Personal Insights

In her writings, she often reflects on her dual identity as a Mexican-American, emphasizing how cultural elements like food, language, and music connect her to her roots. Her vision of leadership includes fostering opportunities for other Latinx individuals in journalism, thereby enriching the media landscape with diverse perspectives.

For more details about her professional journey, you can find her LinkedIn profile under the username lorenaflores .1