Lorelle Carpenter

Lorelle Carpenter is the President of Schneider Saddlery, a company specializing in equestrian products and supplies.1 She has an extensive background in retail and marketing, with a strong focus on using data and emerging digital technology to drive efficient growth for consumer and B2B retail brands.2

Career Progression

Lorelle's career at Schneider Saddlery has been marked by several key positions:

• President (Current role)
• Chief Financial & Strategy Officer
• Chief Marketing & Strategy Officer
• Chief Operating Officer (2017-2020)

During her tenure as COO, Lorelle successfully stabilized the business and improved its top-line performance.1 She also played a crucial role in transitioning the company culture to a purpose-led, talent-driven environment.

Previous Experience

Before joining Schneider Saddlery, Lorelle held several notable positions:

• Partner at CohereOne, Inc. (2016-2017)
• Vice President of Marketing at Dover Saddlery, Inc. (2001-2016)
• Sr. Manager of Consumer Direct Marketing at Day-Timers, Inc.
• Market Development Manager at Seton Identification Products

At Dover Saddlery, Lorelle led various initiatives that significantly contributed to the company's sales growth, including optimizing catalog and e-commerce marketing, developing new retail stores, and managing multiple website redesigns.1

Education

Lorelle Carpenter holds a Bachelor of Science degree in Marketing from the University of Connecticut School of Business, which she earned between 1989 and 1993.1

Skills and Expertise

Lorelle is known for her strategic, analytical, and dynamic leadership style. Her areas of expertise include:

• P&L management
• Technology and data-driven marketing strategy
• Change leadership
• Market and brand development
• Store channel expansion
• E-commerce
• Catalog and direct mail marketing
• Creative work
• Product management and merchandising
• International expansion

Lorelle Carpenter's LinkedIn profile can be found under the username lorelle-carpenter-16850546.2